About Tom

In The Rear View Mirror

A Brief Work History of Tom

I started Thomas Advisors in 1992. For a couple of decades prior, I was an active agent in the transition from traditional print publishing and direct marketing to the nascent digital age.  When the WWW launched in 1992 I was uniquely prepared.

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During my career I have:

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- integrated print, digital and online content for several publishers and e-commerce enterprises

- mastered a large array of digital publishing and marketing  applications. My closet is a computer and software museum! 

- created, deployed and managed  websites, email, print collateral, subscription and sales programs for diverse enthusiast communities like

• computer nerds

• music enthusiasts

• nursing mommies

• world class sailors

• financial and tax professionals

• lobster lovers

• yoga practioners

• and a few stoners mixed in

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- crafted online content for dramaticSEO improvements, tripling online conversion rates

- created strategic plans for for-profit and non-profit organizations

- vetted numerous ad agencies, list providers, and service bureaus integrating them into clients' strategic plans and execution.

- been Google Adwords & Analytics certified

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After all this, I find working in an email world most enjoyable and satisfying.

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"And you may ask yourself
Where does that highway go?
And you may ask yourself
Am I right? ...am I wrong?
And you may tell yourself
My god!... what have I done?"  *

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* Talking Heads' "Once in a Lifetime,"

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