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About Tom

"Life is a Highway"*

   *Tom Cochrane

I don't know about you, but for me some songs just capture my suchness.  This one and "Once in a Lifetime" nail it for me.


In The Rear View Mirror

A Brief Work History of Tom

I started Thomas Advisors in 1992. For a couple of decades prior, I was an active agent in the transition from traditional print publishing and direct marketing to the nascent digital age.  When the WWW launched in 1992 I was uniquely prepared.

During my career I have:

- integrated print, digital and online content for several publishers and e-commerce enterprises

- mastered a large array of digital publishing and marketing  applications. My closet is a computer and software museum! 

- created, deployed and managed  websites, email, print collateral, subscription and sales programs for diverse enthusiast communities like

  • computer nerds

  • music enthusiasts

  • nursing mommies

  • world class sailors

  • financial and tax professionals

  • lobster lovers

  • yoga practioners

  • and a few stoners mixed in

- crafted online content for dramaticSEO improvements, tripling online conversion rates

- created strategic plans for for-profit and non-profit organizations

- vetted numerous ad agencies, list providers, and service bureaus integrating them into clients' strategic plans and execution.

- been Google Adwords & Analytics certified

After all this, I find working in an email world most enjoyable and satisfying.

"And you may ask yourself
Where does that highway go?
And you may ask yourself
Am I right? I wrong?
And you may tell yourself
My god!... what have I done?" 

* Talking Heads' "Once in a Lifetime,"

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