Skill and Experience
Innovative, forward-thinking, proactive business leader committed to results achieved through enterprise focus, actionable persistence, and operational integrity. Demonstrable in-office and remote project management skills and capacity. Creative and economic application of emerging technologies.
Range and Scope of Experience
Email Marketing -numerous platforms
B2B and B2C community building
Print and digital graphic and content production
Intellectual property development and delivery
Books, magazines, newsletters, websites and blogs
20 years collaborative remote work and project management
Re-design and re-launch of two national trade and one association publication resulting in significant circulation, advertising and revenue per page growth.
Customer file growth ranging from 10% to 54% through circulation planning, demographic targeting, segment response analysis
Conceived and managed cooperative research projects with Apple, NY Times, International Data Group, International Thomson
Created numerous blogs, PR campaigns, cooperative advertising and publishing projects resulting in increased market share, visibility and authority.
Re-design of CMS and backend integration for niche e-Commerce enterprises in apparel, medical, music, and marine markets.
Google Analytics’, Adwords, Affiliate Network, SEO applications and KPI dashboards
Developed sales and circulation planning tools resulting in increased response rate up to 300%, sales up to 100% and online conversion rates exceeding industry averages.
Updated customer data profiles via external providers resulting in reallocation of marketing budget, improved ROI and customer LTV.
Developed strategic plans and managed associated goal setting, resource assignment, staffing, monitoring and evaluation for seven enterprises
Integrated review procedures of financial and operational metrics into organizational SOP
Implemented various skills training, collaborative work groups, employee morale programs and study groups.
Served as retained COO advisor to several family business owners/presidents.