Automating the marketing function is a hot trend for 2022. For instance, nearly one-third (31%) of marketing professionals responding to Ascend2’s recent State of Marketing Automation survey say that they will be shopping for a marketing automation solution in the year ahead. This special report and case study lays out an approach and some of the resources available to marketing professionals to optimize the software shopping experience. The focus will be on selecting two likely marketing automation solutions, researching the providers, and generating comparative analysis using a SMB B2B hypothetical client.
The full report and case study is a downloadable pdf document complete with charts, graphs, comparisons and more.