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  • Writer's pictureTom Kothman

Email ROI: It’s Big. You Own It. Use It.

Email marketing remains one of the most profitable marketing activities among digital, print or broadcast, with an impressive average ROI of 40% or more. Email marketing is100% owned and under your control vs. earned or paid activities.

Social platforms can be fickle, change their algorithm, rates, and in turn make your marketing results unstable or unpredictable. Global WebIndex calculated that 58.4% of the world's population uses social media. The average daily usage is 2 hours and 27 minutes (January 2022). However, this traffic is spread across many sites. For instance, Influencer Marketing Hub tracks this traffic spread across 133 social media sites.

On the other hand, Internet Advisors projects that when the dust settles on 2022 there will be a daily average of 333 billion emails sent.

On average people have less than two email accounts each, more often typically a primary address which is regularly checked and secondary address for other purposes. An email address has become central to life in the online. Additionally, Internet Advisors has calculated that we spend an average of 30 hours per week, twice as much time on social media, checking new emails.

The math speaks for itself and explains emails incredible ROI. For more interesting facts on email visit 18 Interesting Facts about Email.

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